The introduction of Cloudpick's digital shelves serves as a powerful tool to drive enterprise development

Customer requirements

Founded in 1948, PLUS Corporation's products span stationery, office supplies, and office equipment, with numerous technology patents. The iconic correction tape products are particularly popular worldwide. The adoption of Cloudpick's AI smart solutions, based on AI computer vision, deep learning, and multisensory fusion technologies, aims to embrace the current wave of digitization and intelligent upgrades for traditional businesses. This aligns with PLUS Corporation's development philosophy, aspiring to enhance customer satisfaction globally with innovative solutions for comfortable, enjoyable, and intelligent living and working environments.

Cloudpick Solution

Cloudpick has adopted an AI-driven intelligent solution incorporating cutting-edge technologies such as computer vision, deep learning, and multi-sensor fusion:

• Cloudpick Digital Shelves: Utilizes computer vision and AIoT technology for real-time inventory management, intelligent shopping guidance, product selection assistance, and insights into marketing effectiveness.

• Cloudpick Store Intelligence Management System: Enables operators to view product inventory, set marketing strategies, and access data analytics online, enhancing management efficiency.

Result

In mid-September 2021, PLUS Corporation introduced digital shelves at Tokyo Station Central Post Office (Kitte building) for selling stationery.

Smart Interaction, Personalized Marketing

Digital shelves display advertisements on the top screen, attracting customers' attention to the products.

Using AIoT technology, the shelves recognize customer actions and interests, triggering real-time content changes on the screen. This interactive marketing ensures precise and personalized guidance, boosting sales conversion.

Real-time Inventory, Efficient Management

Differing from traditional manual inventory methods, all products on the shelves are digitized. Operators can check inventory status anytime, anywhere, reducing management costs and improving efficiency.

The content displayed on the large screen can be centrally managed in the background, avoiding manual processes for each new product introduction.

Data Accumulation, Precise Research and Development

Data accumulation supports decision-making for ongoing shelf operations. It facilitates product research based on customer interactions and inventory data, helping understand the attractiveness of new products and optimizing product structure and display. User research based on consumption data provides insights into customer preferences, spending habits, and frequency, aiding efficient iteration and development.

Customer Testimonial

PLUS Corporation's Executive Director, Kenichi Akao, views the introduction of digital shelves at Tokyo Central Post Office as a new challenge and a great experiment in leveraging technology to empower offline retail. The goal is to convey the potential charm of products to users and explore new business models with precise advertising through AIoT screens. As the effectiveness is verified, PLUS Corporation plans to collaborate with Cloudpick Technology to forge digital shelves and other smart retail solutions into powerful tools driving enterprise development.